There are many coworking spaces in the world that have existed for decades but still maintain an attraction for customers, especially startups, freelancers, or telecommuters. The main reason is that they always have appropriate marketing strategies and innovate from time to time.
Many think that marketing implementation for coworking space is time-consuming and expensive. In this blog, let’s discuss on how to reach more coworking space potential customers without spending much time and money. This blog will provide to coworking space owners, managers, operators powerful marketing and advertising strategies as well as insights.
1. Enhance Virtual Presence
In modern world, there is no business that does not have a presence on online platforms. In an age where everything can be online, how can we miss this great opportunity to promote and market our coworking space. By increasing your presence on social networking platforms: Facebook, Instagram, Twitter… your image will come closer to customers. Show your clients how you offer an ideal and engaging workspace. Regularly post good quality posts, photos, or videos related to your space. Don’t focus on advertising in the first place. Create content in a fun and engaging way. You can share about a day in your coworking space, the facilities and services of the space, or what is special about the space, etc.
2. Create an appealing website
An appealing website will greatly support you in attracting potential customers.
Your website should clearly display information about the facilities, prices, and real-time availability of vacant spaces. This helps customers make more convenient choices and bookings.
3. Make Your Space to Stand Out
One of the big challenges in competing among coworking spaces today is to build a brand and make it engraved in customers’ minds. Building a solid brand takes time, but it is vital to affirm your position in the hearts of customers, help customers recognize you among hundreds of competitors in the market.
The work of branding often goes through steps such as: identifying target customers, establishing the brand’s mission, creating a logo and slogan for the brand, building a message that you want to convey to customers…
4. Offer Deals and Plans
Promotions are well-received by most customers. These don’t have to be huge incentives, but they might strongly impact on customer’s decision. For example: Get 1 month free when you sign up for a 1-year plan…
Flexibility in membership plans will help you attract more freelancers. Understandably, not everyone works the same, and a space that offers a wide selection of packages will allow a wide variety of customers to choose from. People who only come to your space a few times per week, will be different from members who come every day.
One of the great ways to keep customers in your space for a long time is to build attractive membership programs. Loyal customers should have rewards in terms of better offer packages, compared to newcomers. This will motivate them to stick with your coworking space.
5. Celebrate Events Together
Interesting events not only connect your existing members, but also attract potential customers. Especially freelancers will have the opportunity to meet and interact with people working in the same field. As a result, career opportunities can come to them. Depending on the different times, you can organize the right events to attract the most participation.
6. Addition Workshops and Seminars
First, you have to understand that most of the registrants and attendees are not ready to buy the service at this point. Instead, they are on a journey to find more information and better understand your space. So this is also a great opportunity to promote your brand to potential customers.
Through webinars like these, you can also gather information about potential customers. This is a valuable source of data for you to market your coworking space through Email.
7. Join Communities for Coworkers
There is no better way of marketing than placing your presence in places where potential customers frequent. Smartos Booking App mobile application is a suggestion not to be missed, helping you to get closer to your potential customers.
Smartos Marketplace is the booking & listing platform for individuals and organizations wishing to search and book spaces for rent. Smartos Marketplace is available on Web and Apps. This is a channel to connect potential customers and space providers.
Learn more about Smartos Marketplace solution for space finder.