When businesses grow larger than their original size, the company’s operations department is forced to find solutions to catch up with the market. At this time, the old management methods will no longer be able to operate and you need to find other ways and systems that are suitable for the change of the business such as CRM system.
However, the CRM system in Vietnam is still not trusted and used by many businesses. There’re still many concerns around this system such as whether companies need to use CRM or is the CRM system really good or not?
Through surveys as well as practical experience on implementing CRM to businesses, in the article below we will show some signs that it is time for your business to apply the CRM solution.
Mục lục
1. Customer information is scattered and lack concentration
When the size of the business is small, you can store customer information through emails, notes and Excel spreadsheets… However, as your business expands, these tools will limit the visibility of interactions with customers. Customer data will not be able to be fully displayed or scattered in many places, making it more difficult for businesses to find information. This will cause many direct effects on the development and revenue of the business.
CRM will provide your business with a centralized management system, where data is stored scientifically making information search extremely easy. This will help businesses increase customer retention rates and be more successful.
2. Not sure about customer satisfaction
A bad experience with a product or service might lead to cause of customers leaving your company and choosing your competitors. However, with old businesses, you can only know if customers are really satisfied with your product or not, through their behavior when buying. This does not really accurately and fully reflect what customers are really thinking about you.
CRM will provide your business with a centralized management system, where data is stored scientifically making information search extremely easy. This will help businesses increase customer retention rates and be more successful.
3. Difficult to manage sales team
The sales team has always been one of the most important departments in a company, but also the most difficult to control: Many companies are unable to manage their own sales teams, resulting in consistent sales. continue to decrease.
With CRM, however, a customer relationship management system allows sales team members to update insights from Internet-connected technology devices along with customer behavior. From here you can find the weak points of the sales team to add and change, and proactively predict future sales.
4. Having problems with customer care
Retaining long-term customers is the biggest difficulty of an enterprise in its business problem. Therefore, you certainly don’t want your customers to leave just because of unnecessary shortcomings in customer service care. If you are having a crisis in this problem then CRM will be the best solution to help you overcome the difficulty. The CRM system has a series of pre-set automatic functions such as messages, email replies when customers have needs or complaints.
5. Difficulty in managing business activities
Finding a way to improve sales and increase customer base is always the desire and need of businessmen. You will face many difficulties if you do not promptly monitor, manage, control and handle the consequences when unexpected situations arise.
However, with CRM, you can easily track and update important data and information such as contract value, status, customer purchase history … and make decisions for business plans. next.
If you have a CRM system that is right for your business, it will definitely help boost your business. The system to store and manage leads intelligently. CRM also increases your company’s number of potential customers. and help the marketing team find new customers faster. In addition, you will make your customers happy and satisfied with the system’s many automated help functions.
6. Reporting process takes too long
Employee reports must be created manually, often too late and not on time. Reported data contains many errors, inaccuracies, or takes time to report… it’s a clear sign that your company is lacking a central reporting system as powerful as CRM. When your sales reps manually enter data to generate reports, they have less time to do what they should be doing, which is selling.
Have a CRM system that keeps all your data in one easily accessible place for quick reporting and easy and accurate analysis. Some good CRM systems even automatically migrate accounts and contact information into your CRM and can regularly delete customer data, adding missing information that salespeople overlook and discard. skillful copies.
7. Difficulty in accessing and solving work remotely
Do you know how businesses Many managers and sales staff have difficulty accessing data and solving work while on business trips or not at the office. The system reports by Excel, Email, Zalo… are fragmentary and flawed, preventing you from fully grasping the business situation in your absence. Many problems occur but you cannot handle them remotely.
Things will be simpler with CRM software, you can access data and work from anywhere with just a smart mobile device connected to the network. Experts say remote work continues to take place in the new normal and CRM software is the indispensable choice.
8. Poor data security, difficult to decentralize and decentralize
Common symptoms of poor data security, difficulty in decentralization and decentralization are as follows:
- Management cannot partition view data by employee permissions.
- Management cannot decentralize detailed operations on corresponding data according to employee rights
Currently, most companies still use MS Excel or Google Drive as the company’s main channel to store customer information. These tools are very functional, flexible and easy to use. However, when it comes to decentralization or data security, this software still has many limitations. So when it comes to this, business owners should think of good data decentralization and security management tools like CRM and apply them to the company early to avoid trouble later.
